There are many things that I like about Seth Godin’s approach in Avoiding fear by indulging in our fear of fear.
Written in order of how I experienced them, not in order of impact.
#1. The use of a large typeface so it is that much easier to read visually.
#2. The content.
#3. The subtle “play button” icon that is placed on the page- linking to a relevant audio piece.
Over and OUT.